THE POWER OF EXPERIENTIAL
Fitness and social media go together like peanut butter and jelly, or maybe we should say like lean proteins and complex carbs. Knowing that, and also recognizing the current lack of experiential photo marketing taking place at large expos like LA FitExpo, the Arnold, and the Olympia, we feel as though the potential to leverage this type of marketing is huge.
WHAT ARE THE BENEFITS?
Branding
- More visual presence
- Tie in look and feel of booth
- Add branding elements to design
Control the Output
- Consistent lighting and look
- High quality images
- Branded images
Better Engagement with Attendees
- Host images on microsite which furthers the extension of brand
- Create unique animations or effects that can’t be accomplished via phone
- Promote hashtags with messaging and use them for online giveaways
- Utilize prints that sponsored athletes can autograph on the spot
Market Research
- Utilize short questionnaires before photo is taken to gauge your audience
- Garner demographics of who stops by your booth
Mailing List
- Use email addresses for mailing lists
- Use phone numbers for targeted FB ads
Extend Engagement via Microsite
- Offer promotions on microsite as a call to action
- Link directly to online store
- Embed promo videos and other marketing elements
- Client: Bandai Namco
- Event: Dragon Ball Movie Premiere
- Location: Hollywood, CA
- Date: December 13, 2018
IMAGE SAMPLES
BY THE NUMBERS
513
TOTAL INTERACTIONS
258 prints
176 texts
18 emails
52 Facebook
9 Tweets
Note: These interactions are directly from the photo kiosk, sharing station and microsite. Additional sharing is to be expected once the photo is on a guest's device.
14583
Estimated Social Reach
Estimated Social Reach factors in average number of views and amount of followers each user has when posted directly on a social media channel, as well as approximated reach for images sent via text and email.
SOCIAL HIGHLIGHTS
