Using a gif booth to add a magic touch to The Magicians party
During San Diego Comic-Con, SyFy was hosting a party for The Magicians and wanted a gif booth based photo element to promote the show. Being a magic-oriented program, they wanted to include animated special effect tricks and abilities that would mimic some of the characters from The Magicians.
Utilizing inspiration images and video clips from the show itself, we developed four distinct special effects that guests could take part in via a gif booth — swirling playing cards, flames, levitation and an energy ball. With a live preview on the photo kiosk, guests were able to align themselves with the effects to make it look as realistic as possible. In addition, each clip looped seamlessly, allowing it to play continuously when posted on Instagram and Facebook.
- Client: SyFy
- Event: The Magicians Party
- Service: Cinematic Animations
- Location: San Diego Comic-Con