Here at SUM XP, we had the pleasure of working with Disney Pixar Studios and FlipTurn in creating an incredible experience at an Onward movie premiere event. When we were approached about this opportunity to work the experiential premiere for Onward, we were eager to provide the very best visual solution to truly create a lifelong connection between the fans and the movie they had just enjoyed.
The event was located at the magical NeueHouse in Hollywood, where we were ready to create a memorable experience. Referencing imagery from the Quests of Yore card game in the Onward movie, we recreated the card designs from scratch, allowing fans to collect their own personalized trading card and souvenir created on the spot. The cards made Disney fans truly feel like they were a part of the movie. The experience consisted of our photo booth and a custom backdrop set up, and we were ready to create a one of a kind experience!
Disney Pixar fans from all over the country came together to venture into the breathtaking space which was transformed into different scenes from the Onward movie. Using our one of a kind custom trading card service, we were able to generate countless smiles throughout the event. This is exactly why we love what we do. There is nothing quite like seeing the faces of guests right after they receive their own custom trading card of themself, creating an experience that they will remember for a lifetime.
After the event, it was great to see a plethora of Instagram posts showcasing their custom Quests of Yore trading cards directly from the Onward movie. When we see these things, we know that we were successful in our objectives from start to finish. We know that a positive connection between the brand and the audience has been achieved, which in today’s world of marketing and advertising, is not an easy feat.
This is why we provide so much value to all of our clients, with all of the clutter that exists in marketing, experiential marketing is the most effective way to create a personal connection with consumers. Through our green screen photo booths, custom trading cards, animated gifs, camera arrays, video, custom treatments or one of many other techniques, we break through the clutter, help reach your goals, while taking your event to the next level!
Want to bring an innovative experience to your next event, similar to what we did with the Onward movie? We have you covered, just let us know!