After having produced custom hockey cards during the 2017-18 season, Lexus wanted to change things up for the next season. We came up with the idea of producing animations with a customized NHL slapshot video booth. Using a backdrop that put guests on the ice, we added a cutaway scene and special effects to make it look like the shot slammed the hockey puck right into the camera.

The recording sequence had a few queues as to when specific actions would need to be made — shuffle the puck around on the “ice”, rear back for the shot, follow through with the stick, and then finally.. celebrate!

The activations took place in the Lexus Lounge spaces at the Nashville Predator’s Bridgestone Arena and Tampa Bay Lightning’s Amalie Arena, offering a memorable way to commemorate attending the game.

Want to bring a similar experience to your next event? Don’t hesitate to get in touch.

NHL slapshot video booth
NHL slapshot video booth
NHL slapshot video booth