A few scenes from the 2016 NHL Stadium Series game held in Minneapolis between the Minnesota Wild and the Chicago Blackhawks where we had our two photo stations promoting Upper Deck and their hockey cards. As usual, we were the most popular attraction there — well, outside of the game itself, and maybe just barely ahead of the fried cheese curd food truck — creating custom hockey cards for guests and allowing them to share them digitally via our share station, which was also custom branded.

It’s not uncommon for us to have lines extended out of the tent, sometimes with lines over an hour long. Despite the long wait, time and time again guests tell us it’s one of the coolest things they’ve ever gotten at any event, and well worth the wait.