Making guests the star of the Warcraft movie poster with an interactive photo booth

MISSION:

Legendary Pictures approached us about creating a unique experience at the after party for the global premiere of their movie Warcraft. We presented the idea of having an interactive photo booth that created custom movie posters, utilizing the existing art of the poster but allowing guests to choose their side — Alliance or Horde. The photos would need to be printed on site as well as available to share digitally.

ACCOMPLISHED:

Running with the idea for the movie poster theme, we extracted the characters from each side of the design to allow the image of the guest to replace it. Wanting to replicate the look exactly, we also developed a custom color overlay that added the appearance of warpaint on the guest’s face. We also had two custom branded photo kiosks, sharing stations, and backdrops for the event, providing a complete visual package for guests to experience.

interactive photo booth at the warcraft movie premiere
  • Client: Legendary Pictures
  • Event: Warcraft Global Premiere
  • Service: Special Effect Photos
  • Location: Hollywood, CA

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