Providing gif photo booths for six video game franchises
BlizzCon is a sensory-overload experience for fans of Blizzard Entertainment‘s six game franchises — Diablo, Starcraft, Hearthstone, Heroes of the Storm, World of Warcraft and Overwatch. We were tasked with providing a gif photo booth which created cinemagraph animations that fans of each game could immerse themselves into and be a part of a virtual world.
The initial challenge was that some games had animated assets, some had layered assets, and some just had still photos — so it was up to us to isolate and animate certain elements to create a subtle “living photo”. By bringing in special effects and photo treatments, we were able to create six different experiences for guests to take part in and share instantly from branded sharing stations, receiving their animations embedded in a custom designed microsite.
- Client: Blizzard Entertainment
- Event: BlizzCon 2016
- Service: Cinematic Animation
- Location: Anaheim, CA